Bus. Eng: Vocab List May 22-25

Two famous brands
-to resign- to step down
-a power struggle
-capital
-to found s.t. (a founder)
-to be worth ($)
-to go out of business
-bittersweet

ADVERBS
-rapidly
-currently
-originally
-passionately
-initially
-eventually
-truly
-effectively
-efficiently
-bitterly
-reluctantly
-gradually
-vitally

Word Grammar: Verb suffix: to make like this (ize/ise)
-to globalize
-to internationalize
-to nationalize
-to privatize
-to sensationalize
-to popularize
-to intellectualize 
-to categorize
-to computerize
-to legalize
-to generalize
-to commercialize
-to modernize
-to televise

BRAND MANAGEMENT
-Brand loyalty
-Brand image
-Brand stretching
-Brand awareness
-Brandname

-Product launch
-Product lifecycle
-Product range
-Product placement
-Product endorsement

-Market leader
-Market research
-Market share
-Market challenger
-Market segment