Bus. Eng: Psycho-advertising?

Today, we're going to look at the intersection of advertising and psychology. How does advertising actually affect our mind? What scientific methods and research do marketers use to target us? The first video deals with how advertising works on our minds. The second video takes us shopping at a supermarket.

1) VOCABULARY- Before you watch, look up the following vocabulary that you will come across in the two videos:

VIDEO 1

"Let's spell it out for you Timmy." (1:01)
"Involvement is how much time, energy and other resources the receiver is willing to put into the process."(1:18)
"The peripheral route is a route where the receiver does not think carefully about a communication and is influenced instead by superficial cues." (2:09)

VIDEO 2

"There are certain shops I love just to go up and down the aisle." (0:05)
"Apparently, we shop more when we shop in a counterclockwise direction." (2:16)
"How do you avoid being sucked in by the way the shops play." (3:49)

2) VIDEO #1: PSYCHOLOGY & ADVERTISING

Questions:
1-What are advertising's main functions?
2-What is the difference between the central route and the peripheral route?
3-List one characteristic/effect/use of each colour:
RED, PINK, ORANGE, YELLOW, GREEN, BLUE, PURPLE, BROWN, BLACK, WHITE

  

3) VIDEO # 2: SUPERMARKET PSYCHOLOGY

Questions:

1-What is supermarket psychology?
2-How does each colour "manipulate" us in the supermarket?
3-According to research, what contributes to the "relaxing" atmosphere?
4-How do most people walk around the supermarket?
5-What advice is given to avoid being manipulated by shops?